Salty & Sweet
Low Brand Awareness, Negative Brand Sentiment
Salty & Sweet is located in a prime Main Street location in Boerne, Texas, which is heavy with foot traffic. But Boerne patrons and tourists still didn’t know if Salty & Sweet’s existence, and if they did - the business wasn’t appealing enough for them to enter and browse.
Understand the Ideal Audience
I needed to form a deep understanding of the Salty & Sweet business and their customers so that I could use this information to create an appeal for Salty & Sweet; which would result in greater brand awareness, improved sentiment, and increased sales.
Improved Brand Awareness and Positive Brand Sentiment
I worked through brand strategy with primary Salty & Sweet stakeholders to form a deep understanding of the business.
I then applied this information to take the first steps towards building an inviting brand that appeals to their ideal audience. This resulted in increased brand awareness, and improved brand sentiment.