Salty & Sweet

I worked through brand strategy with primary Salty & Sweet stakeholders to form a deep understanding of the business. I then applied this information to take the first steps towards building an inviting brand that appeals to their ideal audience. This resulted in increased brand awareness, and improved brand sentiment.

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Client

Salty & Sweet

Timeline

Ongoing

Capabilities

Brand Strategy

Identity Design

Photography

Videography

Print Design

Link

About

The Client

Salty & Sweet is a family-owned ice cream shop located in Boerne, Texas. In 2019, Christina Cleary and her husband Pat started Salty & Sweet because they wanted to create a safe place for families & friends to enjoy unique hand made salty & sweet treats: such as pretzels, ice cream, candy, and popcorn!

Challenge

Low Brand Awareness, Negative Brand Sentiment

Salty & Sweet is located in a prime Main Street location in Boerne, Texas, which is heavy with foot traffic. But Boerne patrons and tourists still didn’t know if Salty & Sweet’s existence, and if they did - the business wasn’t appealing enough for them to enter and browse.

Goal

Understand the Ideal Audience

I needed to form a deep understanding of the Salty & Sweet business and their customers so that I could use this information to create an appeal for Salty & Sweet; which would result in greater brand awareness, improved sentiment, and increased sales.

Result

Improved Brand Awareness and Positive Brand Sentiment

I worked through brand strategy with primary Salty & Sweet stakeholders to form a deep understanding of the business.

I then applied this information to take the first steps towards building an inviting brand that appeals to their ideal audience. This resulted in increased brand awareness, and improved brand sentiment.

Project Details

I exercise my expertise the only way we know how: meticulously and methodically. I believe in taking the time to do things systematically and patiently.