Blacksmith Grill is a family-owned burger restaurant located in Boerne, Texas. In 2021, Pat Cleary, his wife Christina Cleary, and their children wanted a place in Boerne for families to feel safe and connect with one another while enjoying amazing food - so they founded Blacksmith Grill.
Low Brand Awareness
Blacksmith Grill is located in a prime area in Boerne, Texas known as the “Hill Country Mile” - but few people knew of its existence, and those who did know did not differentiate Blacksmith Grill at all from their other competitors. The good: the locationis great, the food is great. The bad: people did not have a positive sentiment about Blacksmith Grill.
Increase Brand Awareness and Change Perception
I needed to help Blacksmith Grill build immediate business awareness (to help with sales) but I also needed to change how people perceive the business to think of it in a more positive light.
Consistent Brand Experience, Increased Brand Awareness
I cleaned up the brands’ identity by making all business touch-points consistent, increased online order sales, and drastically improved brand sentiment.