The Client
BK Cosmo is a college of cosmetology located in Kerrville, Texas. BK Cosmo was originally established by Kay and Bill Conlee as Conlee’s College of Cosmetology in 1973. Renamed as BK Cosmo College of Cosmetology in 2019, the school is now under the guidance of Brandy and Kevin Scoggins and is the only nationally accredited College of Cosmetology in the Hill Country.
New Ownership, New Brand
Conlee's College of Cosmetology was acquired by news owners and renamed to BK Cosmo. The college needed to be rebranded in a way that properly portrayed their new mission.
Change and Improve Brand Perception
Help BK Cosmo (previously Conlee’s College of Cosmetology) change their outer perception from being an old dingy school to a high end place of education that helps aspiring cosmetologists change their lives. Our approach needed to be thorough to ensure we were taking the correct steps to solve the right problems.
New Identity
My team and I created a new logo, videos, and website that supported BK Cosmo as the premiere college of cosmetology in the San Antonio, Texas area.
Project Details
I exercise my expertise the only way we know how: meticulously and methodically. I believe in taking the time to do things systematically and patiently.
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