Branding, by definition is a practice in which a person or entity creates a name, design, or symbol that is easily identifiable. A brand helps to identify a product or company and distinguish it from other products or companies. Branding is such an important part of business because it's what makes a memorable impression on clients/consumers, and also lets them know what to expect from a company. Therefore, before anything else, we needed to determine who BK Cosmo was. We helped BK Cosmo to determine and articulate the below information:
BK Cosmo is a college of cosmetology, Branches of study include hairstyling, skin care, cosmetics, manicures/pedicures, non permanent hair removal such as waxing and sugaring and permanent hair removal processes such as electrology and intense pulsed light.
The primary mission of BK Cosmo is to provide an exceptional education for students studying cosmetology to ensure they have the skills, confidence, and knowledge to be successful in the field of cosmetology and cosmetology instruction. We strive to create an environment where personal accountability, professionalism, and pride-in-work are traits ingrained in every student. BK Cosmo endeavors to seek and implement the highest quality curriculum, the newest and most sought after program offerings, the best opportunities for experience possible, and deliver these in a modern format that benefits students and their future clients alike.
In order to properly assist BK Cosmo to creatively convey their message we needed to identify who it was we would be attempting to gain the attention of.
By knowing the competition of BK Cosmo we can more effectively develop creative elements that assist them with their mission.
In addition to the who and the why, we nailed down attainable goals for BK Cosmo as a business, as these also help our team in the branding process.