A new brand for years to come

About Project

We partnered with Hauptstrasse Barbershop for a rebrand. We listened to their needs and presented two separate rounds of logo revisions before selecting the right logo for the next few years.

Live Project
Hauptstrasse Barbershop
May 2020

We designed a new logo for Hauptstrasse Barbershop. The logo we created will not only serve as the primary logo for Hauptstrasse Barbershop, but will also carry over to other businesses started by Nate & Katie.


  • design a logo that can work with multiple business types (i.e barbershop, cigar company, men’s clothing, etc.)
  • The logo should have a classic look to attract the male demographic, i.e. american traditional style (1950’s 1960’s rock)
  • Black and white color scheme along with possible muted tones
  • Be aggressive, yet inviting

Final Variants

Primary Logo - For use for web, print, or any medium where establishing the brand is necessary.
Secondary Icons - For use in cases where the primary brand is already present and established. Example: on a T-shirt that already includes the primary logo.

How We Work

Learn more about our creative process

Contact Us

Let’s create something great together