Understanding the answer to this question will help you determine what you need to do to earn that cultural reputation - and more importantly how to craft your messaging to fit that narrative.

When it comes to your company, culture is one of the core attributes that makes up your overall brand. It’s one of the things we have to figure out before we work on tactical projects for our clients.

But what’s culture?

Simply put, culture is how your community describes you.

”culture is how your community describes you.”

Knowing how your community describes you is a big deal, after all that means you understand who your community is, and partly why they’re your community in the first place. That helps you to remain consistent in how your communicate, and how you craft your messaging to fit your community.

But what if you have a new company without a community? That’s an easy one - figure how you want your community to describe you, then ensure you remain consistent in your messaging so that you can craft that narrative.

When you convey your culture in a clear and consistent way for a prolonged period of time you’ll begin to foster a community of people that both understand and are attracted to your culture. The more ‘dense’ your community becomes, the more recognizable your brand becomes.

Culture makes up just one attribute for your overall brand, and understanding yours will take you a long way in understanding your customer.