Black Rifle Coffee

Black Rifle Coffee Company is a veteran-owned coffee company serving premium coffee to people who love America. Black Rifle Coffee develops their explosive roast profiles with the same mission focus they learned as military members serving this great country and they are committed to supporting veterans, law enforcement, and first responders. With every purchase you make, they give back.

JZB MEDIA’s mission? Work with the Black Rifle Coffee Boerne, Texas location to increase community engagement, increase coffee shop sales of coffee and merchandise, and grow their social media following.

Our approach needed to be both strategic and tactical in nature, ensuring that every action was motivated by a ‘why.’

The Challenge

We needed to improve the quality of social media content, drive awareness from the community and surrounding areas, and drive more people to the coffee shop to buy coffee and merchandise.

Outcome

We created and continue to drive substantial awareness for the Black Rifle Coffee Boerne, Texas location. Our work in the social media area consistently drives $25,000+ in monthly revenue.

Strategy

As the first step we dove into discovering the core brand attributes for Black Rifle Coffee as a whole, and attributes that were specific to the Boerne, Texas community. We considered the following:

• How do people describe Black Rifle Coffee?
• How does Black Rifle Coffee describe their customers?
• What does Black Rifle Coffee need to sound like when they're communicating?
• How do Black Rifle Coffee customers feel when they're communicated to?
• What tangible impact does Black Rifle Coffee create?
• What sets Black Rifle Coffee apart from other coffee shops?

Once we knew the answers to these questions we used the data points to drive our actions moving forward.

Social Media

The JZB MEDIA team manages and creates all content for the Black Rifle Coffee (Boerne, Texas) franchise location. This includes creating photography, video, and graphic design content for Facebook, Instagram, Twitter, and TikTok.

Video

Our team arrives on location per our social media strategy to shoot photo & video content for the soul purpose of producing high quality social media content.

Graphic Design

We also work on various graphic design projects for the Black Rifle Coffee (Boerne, Texas) location, such as redesigning the coffee shop menu to increase legibility and understanding for customers when ordering.